Buzz: one of the biggest ways to get your event attended and almost impossible to buy. Swing & Soul had a phenomenal buzz about it; I’ve been hearing about it since last fall. For every person that told me about it, I told six others and I was not alone.
All that buzz paid off with dancers from across the U.S., Westies and Lindy Hoppers, converging on Atlanta, GA for three packed nights of performances, classes and parties. Friday night started off with a dance at Georgia Tech DJed by Tom Hamrick and Peter and a performance by Bryan Gaynor (who also performed at the finale of this past seasons So You Think You Can Dance). The late night kicked off with DJ Gary Tate from Atlanta. Although I didn’t really dig the music that he played most of the night (I wanted more classic motown tunes) and the constant voice-over of upcoming songs was a bit unexpected, people were up and dancing. (more…)
